James Read

The brand was developed by James Read, a leading tanning expert. With a completely unique perspective on self-tanning, James was the first to bring attention to skin care and tanning.

More about the brand

Every product in this range was invented by James himself. We believe that a good tan should be like a good face lift - completely invisible. You should look as if you have just returned from the sea or ocean. That's why all our products are designed using our patented Tantone technology to ensure the most natural look possible. You just don't have to take our word for it! All Tan-Ovations products are red carpet tested. Sleep Mask, which took the beauty world by storm, has graced the pages of the world's most prestigious publications. The products boast a large number of celebrity fans, including Cara Delevingne, Ellie Goulding and Rosie Huntington-Whitely.

20 products